• Ascend

  • Ascend

  • Ascend

Brand Identity

Year

2024

Client

Ascend

The Ascend brand design draws inspiration from the concept of ascension — the idea of flowing towards new heights, unbounded by limitations. We use dark gradients as a visual metaphor for navigating the complexities of the crypto world, while the essence of pink symbolizes energy, innovation, and the bold spirit of pushing forward. These dynamic, fluid colors create a sense of movement and progress, resonating with traders who are always looking to go beyond their current limits.

The logo features wings as a core design element, representing freedom, agility, and the upward trajectory of success. Just as wings carry us to new heights, Ascend is here to lift your trading experience to unparalleled levels, providing the tools, insights, and confidence needed to soar.