Billions is building a new kind of networkwhere identity, AI, and community converge at scale. I created the foundational design language for the brand and product from the ground up.

The goal was to build a system that felt alive: equal parts human and synthetic. I developed a visual identity anchored by a custom "B" symbolpart swirl, part face, part signal. It became the core of the brand’s narrative: billions of identities, billions of signals, one shared network.

The UI was treated as an extension of the brand playful, confident, and emotionally intuitive. From iconography to motion, every detail contributed to a sense of belonging within a future-facing system.

This was more than a brand it was an operating system for a new social layer.